Microsoft says it continues to evaluate the impact that AI in search is having on websites in terms of direct traffic and readership. At the very top
of the page will be an AI-generated answer created by large and small language models that have reviewed millions of sources to provide the most
accurate answer. When you purchase through links on our site, we may earn an affiliate commission. It exposes SerpApi’s web search APIs (Google,
Bing, Yahoo, DuckDuckGo, Yandex, Baidu, YouTube, eBay, Walmart, and more) through a standard MCP interface.
Bing’s announcement makes it clear that sustaining traffic to websites was an important context that guided the design of the new layout. When
other search engines talk about search quality it is always from the context of user satisfaction. Bing makes a point to explain that they have tested
the new interface to make sure that the search results will send the same amount of traffic and to avoid creating a layout that results in an increase
in zero click search results. This is so much better than a People Also Asked type of navigation because it invites the user to explore and click on
an organic search result to keep on exploring.
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