Studio heads always low-ball the cost of their movies to make them appear more profitable while inside sources cite exorbitant unreported costs. In the process it provided subject material for numerous movies and literary thrillers by novelists such as John le Carré and Martin Cruz Smith. Smith and Eden were able to hit the right houses without knocking on every door, just as that creepy ad for a pair of shoes you browsed online manages to find you on Facebook. In a little under an hour Smith and Eden manage to sign up six people out of 15 houses, a good rate when you consider how many doors they would have had to knock on without MapThe­Vote’s guidance. Smith had 64,000 more forms ready to go out before the October 9 voter registration deadline. Other people are trying to increase voter registration on a national scale. "Our CPAs are in the $2 to $3 range when we spend on advertising," she says. "Texas isn’t a red state, it’s a nonvoting state," says Glen Maxey, legislative affairs director at the Texas Democratic Party. One of our personal favorites, The Rundown isn’t a great movie by any stretch; it features a fairly predictable plot and some pretty corny moments, but dang if it isn’t just a whole lot of fun to watch.